Way of Difference LTD.
WOD believes branding design is much more than a work of aesthetic.
Branding design is complicated. It takes a spectacular art direction, an all rounded promotion plan, a decent PR strategy, a sustainable branding direction, and the hardest of all, gluing all the elements together. This challenge brings WOD to a mission of providing a TOTAL SOLUTION to our clients. From marketing strategies, branding, design, promotion and even exhibition, we go far to bring the spotlight on our clients.
WOD is an experienced team in design, art direction, exhibition, and media strategies. We are proud to have the creative paper art ice-cream parlor LOOOOP and the talk-of-town floral tea concept shop MAISON in our client profile. Our team played a leading role in branding design as well as interior design and promotion strategies, starting a new F&B trend in town. Besides branding design, WOD has designed the CD album for various singers and participated in the product promotion for the beloved cartoon character DORAEMON. With the continuous work of WOD, we can expect to see more surprising design in town.
本地創作單位WOD相信品牌設計不只是美學的工作。
一套設計要達到最大的效益，除了高水準的美術指導，也需要市場推廣策略、公關活動、可持續的品牌形象發展互相配合。所以WOD一直都主張為客戶推供全面的市場服務，包括營銷策略、品牌形象定位、設計、宣傳、以至策展，令客戶品牌以立體鮮明的形象走向目標觀眾。
WOD團隊以他們在設計、美術指導、策展及傳媒策略的豐富經驗，曾為話題紙藝雪糕店LOOOOP及人氣花果茶概念店MAISON負責品牌形象設計，更涉足兩個品牌的室內設計及宣傳推廣策略，製造一陣飲食潮流。除了品牌設計，WOD亦為多位本地歌手設計唱片封套及參與深受歡迎的卡通人物DORAEMON的產品宣傳，帶來驚喜出色的設計。