BRAND BOOK
In 2014, HK Express revamped the main Logo.This project is to unify the whole identity of the brand and build a brand guidelines for HK Express including logo system, colouring system, typography system, photography style, online and traditional advertising template.
TYPE OF WORK:
Brand book Design / Advertising Template Design
Brand book Design / Advertising Template Design
![](https://cdn.myportfolio.com/6ae784593b25155480c9945fb2271b4e/686c4e3ea9d482870bfded8a_rw_1920.jpg?h=3732ec29bb7ea113ce6332b71bf41b72)
![](https://cdn.myportfolio.com/6ae784593b25155480c9945fb2271b4e/c1575d0eb503939de396ecb1_rw_1920.jpg?h=256019fdfcb4fd492b22b7553a2e7efa)
![](https://cdn.myportfolio.com/6ae784593b25155480c9945fb2271b4e/e4017bbc0204271d69132a8c_rw_1920.jpg?h=b8cc2656713c685b4a270b213b02a53c)
![](https://cdn.myportfolio.com/6ae784593b25155480c9945fb2271b4e/e434fc76bc147063a02bcee7_rw_1920.jpg?h=9d7c5a71886367357c823ed8ba274374)
![](https://cdn.myportfolio.com/6ae784593b25155480c9945fb2271b4e/96f89903fd3342399efeb57b_rw_1920.jpg?h=90146d5068c34683da50ad536fd38967)