Shiseido Loyalty Clubs Visual
To give their loyalty clubs a new look, we designed a set of key visuals and patterns for their Camellia Club and Yutaka Club respectively. Members of the Camellia club are cosmopolitan ladies who have a great passion for skincare and beauty. We used a flower garden to describe the aura of these women. It is also to celebrate their love for beauty. Yutaka members are elegant, sophisticated and relatively higher spending power. We presented these adjectives with a graceful and stylish silk scarf.
Some Japanese Komon (和小紋)— tiny and elaborated patterns that commonly seen on Kimono and handcrafts, are subtly “printed” on the scarf to highlight the brand’s Japaneseness.
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