SHISEIDO SHARE BEAUTY 2019 SUMMER
Ginza experience behind thoughtfully-designed gift set
When the cosmetic brand Shiseido asked us to design two premium gifts for their reward programme, we soon thought of offering their customers a “Ginza Holiday”. Ginza, where our client is originated, is an elegant and luxury city best for lady getaways. We created a travel accessory set - a hanging beauty bag plus a foldable travel tote - that was both sophisticated and functional. We aimed to help their customers travel light while keeping their standard beauty routine going. The illustrated Ginza map subtly highlighted the brand’s identity. And customers would be able to locate where they were on the bags if they brought it along to Ginza!
Deliverables: Creative and art direction, storytelling, creative artwork, gift design and production, photoshoot, marketing materials, press release