SHISEIDO SHARE BEAUTY 2019 WINTER
A warmly presented gift set in wintertime
This 2019 Shiesido Beauty FW campaign was inspired by Japanese Camellia, which is indeed the brand’s motif. Such flower is well-known for its winter-blooming feature —— draping its most beautiful petals even during harsh winter to hearten everyone. We proposed a collaboration between the brand and Kiyoshi Kuroda, a renowned and gifted Japanese illustrator, and printed his elegant Camellia illustration on the two premium gifts —— vacuum flask and throw blanket. The idea is to bring a touch of warmth and comfort to Shieido’s customers during cold days.
Deliverables: Creative and art direction, storytelling, liaison with artist, gift design and production, photoshoot, responsive website design and programming, marketing materials, press release