SONY MOBILE 2018 SUMMER
Artist collaboration to address customers
We initiated the Japanese artist collaboration project when Sony Mobile first reached out to us for a sales boost strategy upon a limited budget. Our objective was to strengthen the brand’s essence - quality design from Japan - and to attract new customers by limited edition giveaways. And we thought the gift should be seasonal. In 2018 summertime, we collaborated with Stomachache on a cool-looking outdoor accessory set based around the theme “Chill Your Summer”. The idea later inspired the corresponding concert to promote their exceptional earphones.